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Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach
Šerić, Maja, Gil Saura, Irene, Mikulić, JosipVolume:
28
Journal:
Market-Tržište
DOI:
10.22598/mt/2016.28.2.159
Date:
December, 2016
File:
PDF, 208 KB
2016