Customer segmentation using online platforms: isolating...

Social Network Analysis and Mining 2018 / 12 Vol. 8; Iss. 1

Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data

An, Jisun, Kwak, Haewoon, Jung, Soon-gyo, Salminen, Joni, Jansen, Bernard J.
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Volume:
8
Journal:
Social Network Analysis and Mining
DOI:
10.1007/s13278-018-0531-0
Date:
December, 2018
File:
PDF, 1.75 MB
2018
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