The Development of Brand Association Measures in Multiple...

International Journal of Business Administration 2016 / 04 Vol. 7; Iss. 3

The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands

Gordon, Brian S., James, Jeffrey D., Yoshida, Masayuki
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Volume:
7
Language:
english
Journal:
International Journal of Business Administration
DOI:
10.5430/ijba.v7n3p140
Date:
April, 2016
File:
PDF, 192 KB
english, 2016
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