Students’ Motivation to Participate via Mobile Technology...

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Journal of Marketing Education 2018 / 06

Students’ Motivation to Participate via Mobile Technology in the Classroom: A Uses and Gratifications Approach

Florenthal, Bela
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Language:
english
Journal:
Journal of Marketing Education
DOI:
10.1177/0273475318784105
Date:
June, 2018
File:
PDF, 160 KB
english, 2018
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