How to Implement Informational and Emotional Appeals in...

  • Main
  • 2017 / 11
  • How to Implement Informational and Emotional Appeals in...
Journal of Advertising Research 2017 / 11

How to Implement Informational and Emotional Appeals in Print Advertisements

Teichert, Thorsten, Hardeck, Dirk, Liu, Yong, Trivedi, Rohit
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2017-054
Date:
November, 2017
File:
PDF, 429 KB
english, 2017
Conversion to is in progress
Conversion to is failed