The Mediating Effect of Quality and Prestige on the Relationship between Brand Globalness and Purchase Likelihood of HTC Mobile Phone
Moslehpour, Massoud, Pham, Van Kien, Yumnu, SelmanVolume:
7
Language:
english
Journal:
International Business Research
DOI:
10.5539/ibr.v7n1p94
Date:
December, 2013
File:
PDF, 220 KB
english, 2013