Viral video ads: Emotional triggers and social media...

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Viral video ads: Emotional triggers and social media virality

Nikolinakou, Angeliki, King, Karen Whitehill
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21129
Date:
July, 2018
File:
PDF, 298 KB
english, 2018
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