Driving Online and Offline Sales: The Cross-Channel Effects...

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Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Dinner, Isaac M., van Heerde, Harald J., Neslin, Scott
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Year:
2011
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.1955653
File:
PDF, 1.06 MB
english, 2011
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