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Impact of Celebrity Endorsement on Consumer Buying Behavior
Ahmed, Dr. Rizwan Raheem, Seedani, Sumeet Kumar, Ahuja, Manoj Kumar, Paryani, Sagar KumarYear:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2666148
File:
PDF, 249 KB
english, 2015