Does Endowing a Product with Life Make One Feel More Alive?...

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Journal of the Association for Consumer Research 2018 / 07

Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality

Chen, Fangyuan, Sengupta, Jaideep, Adaval, Rashmi
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Language:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/698493
Date:
July, 2018
File:
PDF, 519 KB
english, 2018
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