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Developing Insights on Branding in the B2B Context (Case Studies from Business Practice) || Introduction: An Overview of the Current State of B2B Branding Research
Koporcic, Nikolina, Ivanova-Gongne, Maria, Nyström, Anna-Greta, Törnroos, Jan-ÅkeVolume:
10.1108/97
Year:
2018
Language:
english
DOI:
10.1108/978-1-78756-275-220181001
File:
PDF, 125 KB
english, 2018