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“My Company is Friendly,” “Mine’s a Rebel”: Anthropomorphism and Shifting Organizational Identity from “What” to “Who”
Ashforth, Blake E., Schinoff, Beth S., Brickson, ShelleyLanguage:
english
Journal:
Academy of Management Review
DOI:
10.5465/amr.2016.0496
Date:
March, 2018
File:
PDF, 876 KB
english, 2018