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How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses
Grégoire, Yany, Ghadami, Fateme, Laporte, Sandra, Sénécal, Sylvain, Larocque, DenisLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0597-2
Date:
July, 2018
File:
PDF, 1.06 MB
english, 2018