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What Products Can Be Successfully Promoted and Sold Via the Internet?
Kwak, Hyokjin, Fox, Richard J., Zinkhan, George M.Volume:
42
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-42-1-23-38
Date:
January, 2002
File:
PDF, 159 KB
english, 2002