Alliance Brand (Fulfilling the Promise of Partnering) ||...

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Alliance Brand (Fulfilling the Promise of Partnering) || Forces Driving for Alliances

Darby, Mark
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Volume:
10.1002/97
Year:
2012
Language:
english
DOI:
10.1002/9781119208990.ch3
File:
PDF, 117 KB
english, 2012
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