Developing Insights on Branding in the B2B Context (Case...

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Developing Insights on Branding in the B2B Context (Case Studies from Business Practice) || Value of B2B Branding

Koporcic, Nikolina, Ivanova-Gongne, Maria, Nyström, Anna-Greta, Törnroos, Jan-Åke
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Volume:
10.1108/97
Year:
2018
Language:
english
DOI:
10.1108/978-1-78756-275-220181002
File:
PDF, 169 KB
english, 2018
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