Big Five Personality Traits and Brand Evangelism

Big Five Personality Traits and Brand Evangelism

Doss, Samuel K., Carstens, Deborah S.
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Volume:
6
Language:
english
Journal:
International Journal of Marketing Studies
DOI:
10.5539/ijms.v6n3p13
Date:
May, 2014
File:
PDF, 342 KB
english, 2014
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