[Management for Professionals] Market Segmentation Analysis (Understanding It, Doing It, and Making It Useful) || Step 9: Customising the Marketing Mix
Dolnicar, Sara, Grün, Bettina, Leisch, FriedrichVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-981-10-8818-6_11
File:
PDF, 353 KB
english, 2018