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A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic
Strong, Jack, Bolat, ElviraVolume:
15
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539216X14594362873613
Date:
June, 2016
File:
PDF, 190 KB
english, 2016