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Analysing the Role of User Generated Content on Consumer Purchase Intention in the New Era of Social Media and Big Data
Kiran, Prabha, Vasantha, S.Volume:
9
Language:
english
Journal:
Indian Journal of Science and Technology
DOI:
10.17485/ijst/2016/v9i43/104754
Date:
November, 2016
File:
PDF, 328 KB
english, 2016