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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie, Cléret, Baptiste, Boyer, MichelVolume:
34
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2018.1477819
Date:
March, 2018
File:
PDF, 502 KB
english, 2018