Viewpoint - Correspondence regarding ‘The choice between a five-point and a ten-point scale in the framework of customer satisfaction research’, by Pedro S. Coelho and Susana P. Esteves
Rothman, James, Coelho, Pedro S., Esteves, Susana P.Volume:
49
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530704900503
Date:
September, 2007
File:
PDF, 40 KB
english, 2007