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Consumer Reflections on 'Buy One Get One Free' (BOGO) Promotion Scheme-An Empirical Study in Malaysia
Jayaraman, K., Iranmanesh, Mohammad, Kaur, Manjeet Dashini, Haron, HasnahVolume:
5
Language:
english
Journal:
Research Journal of Applied Sciences, Engineering and Technology
DOI:
10.19026/rjaset.5.4800
Date:
March, 2013
File:
PDF, 175 KB
english, 2013