Communicating Corporate Responsibility To Fit Consumer...

Journal of Advertising Research 2017 / 12 Vol. 57; Iss. 4

Communicating Corporate Responsibility To Fit Consumer Perceptions

Scheinbaum, Angeline Close, Lacey, Russell, Liang, Ming-Ching
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Volume:
57
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2017-049
Date:
December, 2017
File:
PDF, 425 KB
english, 2017
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