Application of GREEN scale to understanding US consumer...

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Psychology and Marketing 2018 / 08

Application of GREEN scale to understanding US consumer response to green marketing communications

Bailey, Ainsworth A., Mishra, Aditya S., Tiamiyu, Mojisola F.
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21140
Date:
August, 2018
File:
PDF, 564 KB
english, 2018
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