Estimating time-varying parameters in brand choice models: A semiparametric approach
Guhl, Daniel, Baumgartner, Bernhard, Kneib, Thomas, Steiner, Winfried J.Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2018.03.003
Date:
August, 2018
File:
PDF, 1.36 MB
english, 2018