Developing Insights on Branding in the B2B Context (Case Studies from Business Practice) || Brand Image as a Facilitator of Relationship Initiation
Koporcic, Nikolina, Ivanova-Gongne, Maria, Nyström, Anna-Greta, Törnroos, Jan-ÅkeVolume:
10.1108/97
Year:
2018
Language:
english
DOI:
10.1108/978-1-78756-275-220181006
File:
PDF, 165 KB
english, 2018