The Role of Guilt in Influencing Sustainable...

Journal of Advertising Research 2017 / 08

The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers

Muralidharan, Sidharth, Sheehan, Kim
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Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2017-029
Date:
August, 2017
File:
PDF, 783 KB
english, 2017
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