Object valuation and non-ownership possession: how renting...

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Journal of the Academy of Marketing Science 2018 / 8

Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay

Bagga, Charan K., Bendle, Neil, Cotte, June
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-018-0596-3
Date:
August, 2018
File:
PDF, 693 KB
english, 2018
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