Shocking People Into Action: Does It Still Work?: An...

Journal of Advertising Research 2016 / 12 Vol. 56; Iss. 4

Shocking People Into Action: Does It Still Work?: An Empirical Analysis of Emotional Appeals In Charity Advertising

Cockrill, A., Parsonage, I.
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Volume:
56
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2016-045
Date:
December, 2016
File:
PDF, 257 KB
english, 2016
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