Impact of Media Context On Advertising Memory

Journal of Advertising Research 2018 / 04

Impact of Media Context On Advertising Memory

Kwon, Eun Sook, King, Karen Whitehill, Nyilasy, Greg, Reid, Leonard N.
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Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2018-016
Date:
April, 2018
File:
PDF, 2.70 MB
english, 2018
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