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The Roles of Electronic Word of Mouth and Information Searching in the Promotion of a New E-Commerce Strategy: A Case of Online Group Buying in Indonesia
Nizar Hidayanto, Achmad, Ovirza, Mutia, Anggia, Pinkie, Ayuning Budi, Nur Fitriah, Phusavat, KongkitiVolume:
12
Language:
english
Journal:
Journal of theoretical and applied electronic commerce research
DOI:
10.4067/S0718-18762017000300006
Date:
September, 2017
File:
PDF, 637 KB
english, 2017