The effects of gamified customer benefits and characteristics on behavioral engagement and purchase: Evidence from mobile exercise application uses
Jang, Seongsoo, Kitchen, Philip Jame, Kim, JinwonVolume:
92
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.07.056
Date:
November, 2018
File:
PDF, 577 KB
english, 2018