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Journal of Business Ethics 2018 / 8

How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry

Brunk, Katja H., de Boer, Cara
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Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-018-3973-4
Date:
August, 2018
File:
PDF, 983 KB
english, 2018
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