Pre-suasion: a revolutionary way to influence and persuade

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Journal of Marketing Communications 2018 / 08

Pre-suasion: a revolutionary way to influence and persuade

Tewari, Shruti, Gupta, Aishwarya
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2018.1504811
Date:
August, 2018
File:
PDF, 405 KB
english, 2018
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