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SSRN Electronic Journal 2012

Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion

Xu, Lizhen, Duan, Jason A., Whinston, Andrew B.
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Year:
2012
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2149920
File:
PDF, 723 KB
english, 2012
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