Ansätze zur Markenbewertung

der markt 2001 / 12 Vol. 40; Iss. 4

Ansätze zur Markenbewertung

Bernd W. Wirtz, Olaf Göttgens, Markus Dunz
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Volume:
40
Language:
german
Pages:
9
DOI:
10.1007/bf03032118
Date:
December, 2001
File:
PDF, 339 KB
german, 2001
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