Improving the Effectiveness and Credibility Of Corporate...

Improving the Effectiveness and Credibility Of Corporate Social Responsibility Messaging

Gruber, Verena, Kaliauer, Magdalena, Schlegelmilch, Bodo B.
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Volume:
57
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2015-015
Date:
December, 2017
File:
PDF, 576 KB
english, 2017
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