L'impact de l'affect de marque sur la fidélité des...

L'impact de l'affect de marque sur la fidélité des consommateurs

Azoury, Nehmé, Salloum, Charbel
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Volume:
261-262
Year:
2013
Language:
french
Journal:
La Revue des Sciences de Gestion
DOI:
10.3917/rsg.261.0069
File:
PDF, 1.13 MB
french, 2013
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