Interaction Effects of System Generated Information and...

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Journal of Interactive Advertising 2018 / 08

Interaction Effects of System Generated Information and Consumer Skepticism: An Evaluation of Issue Support Behavior in CSR Twitter Campaigns

Lee, Yoon-Joo, O'Donnell, Nicole H., Hust, Stacey J.T.
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Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2018.1507853
Date:
August, 2018
File:
PDF, 943 KB
english, 2018
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