![](/img/cover-not-exists.png)
Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender
Govind, Rahul, Garg, Nitika, Mittal, VikasYear:
2017
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3037427
File:
PDF, 1.43 MB
english, 2017