Weather, Affect, and Consumption Preference for Hedonic and...

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Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender

Govind, Rahul, Garg, Nitika, Mittal, Vikas
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Year:
2017
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.3037427
File:
PDF, 1.43 MB
english, 2017
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