Vers un nouveau concept de marque : l'alter-marque

Vers un nouveau concept de marque : l'alter-marque

Aubrun, Frédéric
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Volume:
10
Year:
2013
Language:
french
Journal:
Communication & management
DOI:
10.3917/comma.102.0010
File:
PDF, 894 KB
french, 2013
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