Optimal Demand Shaping for a Dual-channel Retailer under...

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IISE Transactions 2018 / 08

Optimal Demand Shaping for a Dual-channel Retailer under Growing E-commerce Adoption

Mutlu, Nevin, Bish, Ebru K.
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Language:
english
Journal:
IISE Transactions
DOI:
10.1080/24725854.2018.1508927
Date:
August, 2018
File:
PDF, 936 KB
english, 2018
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