Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns
Chae, Inyoung, Stephen, Andrew T., Bart, Yakov, Yao, DaiYear:
2015
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.2676047
File:
PDF, 996 KB
english, 2015