Consumers’ reactions to variety reduction in grocery...

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European Journal of Marketing 2018 / 08

Consumers’ reactions to variety reduction in grocery stores: a freedom of choice perspective

Argouslidis, Paraskevas, Skarmeas, Dionysis, Kühn, Antonios, Mavrommatis, Alexis
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2016-0844
Date:
August, 2018
File:
PDF, 263 KB
english, 2018
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