Endorsement Practice: How Agencies Select Spokespeople

Endorsement Practice: How Agencies Select Spokespeople

Erdogan, B. Zafer, Drollinger, Tanya
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Volume:
48
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/S0021849908080549
Date:
December, 2008
File:
PDF, 129 KB
english, 2008
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