Preaching to the Choir: The Chasm Between Top-Ranked...

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Marketing Science 2018 / 08

Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

Yazdani, Elham, Gopinath, Shyam, Carson, Steve
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2018.1101
Date:
August, 2018
File:
PDF, 689 KB
english, 2018
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