First Impressions: Status Signaling Using Brand Prominence

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SSRN Electronic Journal 2008

First Impressions: Status Signaling Using Brand Prominence

Han, Young Jee, Nunes, Joseph, Dreze, Xavier
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Year:
2008
Language:
english
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.1262479
File:
PDF, 1.20 MB
english, 2008
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