Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data
An, Jisun, Kwak, Haewoon, Jung, Soon-gyo, Salminen, Joni, Jansen, Bernard J.Volume:
8
Language:
english
Journal:
Social Network Analysis and Mining
DOI:
10.1007/s13278-018-0531-0
Date:
December, 2018
File:
PDF, 1.75 MB
english, 2018