Retailer Categorization: How Store-Format Price Image...

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Retailer Categorization: How Store-Format Price Image Influences Expected Prices and Consumer Choices

Koschmann, Anthony, Isaac, Mathew S.
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Language:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2018.08.001
Date:
August, 2018
File:
PDF, 909 KB
english, 2018
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